A mobile app is a software application that is designed to run on mobile devices, such as smartphones and tablets. Mobile apps are typically downloaded from app stores, such as the Apple App Store or Google Play Store, and installed on the user’s device.

Mobile apps are designed to offer specific functionality and features that are tailored to the mobile device’s capabilities. They can be used for a wide range of purposes, such as entertainment, productivity, communication, social networking, and shopping.

Mobile apps can be native, web-based, or hybrid. Native apps are designed specifically for a particular mobile platform, such as iOS or Android, and are installed on the device. Web-based apps are accessed through a mobile browser and do not need to be installed on the device. Hybrid apps combine elements of both native and web-based apps, and are installed on the device but rely on web technologies to function.

Mobile apps have become increasingly popular due to the widespread use of smartphones and tablets, as well as their convenience and accessibility. Businesses can also use mobile apps to engage with customers, offer personalized experiences, and improve customer loyalty and retention.